Book review: Gary Vaynerchuk’s Crush It! Why NOW Is the Time to Cash In on Your Passion

Today, I come to you with a book review. I’m so excited about Gary Vaynerchuk’s Crush It! Why NOW Is the Time to Cash In on Your Passion because, one, it’s very short. With only 142 pages, you can read this book within a day, if not, two days maximum. As I look through my copy, I can tell you that I have well over 50 Post-it Notes marking every single page and items that I got big wows or great quotes. This is a great book to read if you’re starting a business, you’re stuck in your business, you need help in your business, or you simply need to shake some things up. This book can revolutionize how you not only do business but also how you live your life.

Crush It

Gary Vee’s Three Rules

One of the things I love about Crush It! is Gary’s three rules. His three rules of life pertain to my three rules. Well, I think I have more, but his three rules of life are: love your family, work super hard, and live your passion. This book gets deep into that stuff, not just “do this on your blog” or “do this through YouTube” or “try this on social media.”

As Gary states, “I measure my success by how happy I am, not how big the business is or how much money I’ve made. Thanks to following these three rules, I’m 100% happy.” To reiterate, his three rules are: love your family, work super hard and live your passion. That’s what success is all about.

Free Empowering Cell Phone Backgrounds

One of the other amazing things about this book is the best marketing strategy ever and that is in chapter nine. Chapter nine is one page with one word. That one word is care. At the bottom of the page, he says, “Got any questions? Email me.” He has his email address there. If we, in business and life, don’t comprehend that we’re here to care for other human beings and be the best we can for other people by caring about what they’re doing, how they’re doing it, why they’re doing it, and how we can help them, we’ve completely missed the boat. Caring for those around us creates momentum to move everybody’s journey forward. I liked that chapter because it is very quick, to the point, but also very thought-provoking. 

Social Media

Throughout Crush It!, Gary gives quite a bit of step-by-step information. For example, in chapter six, Gary talks about choosing your social media platform. He goes through all the different platforms. Then he tells you the must-haves, different website formats, and about different social media platforms like Facebook and Twitter (his Twitter is a very long part of the book because, if you know Gary, he loves Twitter). Gary also talks about Flickr, which is not as big as it was in 2009 when this book was written. I will say that I also listened to the audiobook version of this book on Scribd. I followed along with the actual book. When you listen to his audiobook, he enhances the actual book by adding a lot more information.

In the audiobook, he talks about LinkedIn, which is important. He also talks about YouTube in Ustream TV, word of mouth and the power moves that word of mouth has. In addition to platforms, Gary also talks about analytics and gives you a comprehensive list of tools and tricks to follow.


He also talks about keeping it real (chapter seven) – authenticity. It’s so important for people to understand that, in business, in life, in your personal life, you have to be authentic.

The way people see you out in the world needs to be the real you, the person you are every single day. Because here’s what’s happening now with social media, the person that you are out in the world (on social media) – people are seeing how you are living your life, which is great, but if something happens in the “behind the scenes,” that stuff gets caught. It gets put it on social media, and suddenly you’re not the same person. It’s so easy these days to be caught not being who you truly are – that you’re fake. Gary talks a lot about being authentic because it’s so important.

How to be authentic

I have a Post-it Note on this chapter that says, “reread this.” There is a big pink Post-it Note on page 87says, “Wow, yes!!!” with exclamation points and underlines. The quote there is, “There’s nothing scripted and nothing staged about my blogs, and I always, always do only one take. No redos, no tweaks, nothing. People walk in and out of the office. I wave at folks passing in the hall. Whatever happens during filming is what my audience will see. I film posts from balconies, hotel rooms, the streets, even my editor’s office, anywhere an idea strikes me. Sometimes the sound quality sucks. Sometimes the light is bad. As long as I get my point across and I feel like I’ve authentically delivered the message, I don’t care.”

What an amazing quote. What an amazing mindset. So many of us will do takes 27, 37, 92, 146 and it’s because it’s not perfect. Guys, it’s not about being perfect because we aren’t perfect. We are human beings. Be who you are. Live in the moment. Show us who you genuinely are personally and professionally. Be you. The world wants to see you.


Throughout the book, Gary also asks questions. One of the questions, for example, is on living your passion. I thought, “Whoa, what is” … then the question is right here, “What does it mean anyway?” He talks about how you live your passion, and it got me thinking about the different ways that I have passion and which one is truly the remarkable one that I want.

Another question he asks is, “how you build your business is so much more important than how much you make while doing it.” So many people are so focused on building a business to make money. One thing I learned from doing money mindset training is that the moment you focus on money as the reason you’re doing something, the less of it you will have. The more you focus on what that chapter said, the one page with the one word (the more you focus on caring about people), the more money you will make. You have to make sure your mindset and your intention are in the right space and at the right time and caring, truly caring, for people is exactly how that happens. Remember, your legacy is greater than currency. That is Chapter 13.

Your Legacy

I am ending on this point because it’s so important. Chapter 13, says, “Legacy is greater than currency.” The first part of this chapter I underlined says, “Everyone needs to start thinking of themselves as a brand. The ability to spread your great ideas and share your triumphs is a golden opportunity.” I love that. I thought that was such a great quote because it’s so important. The part in this chapter that I love on page 129 about mindset is, I want to be proud of what I do.

As Gary Vee says, “I want to be proud of what I do. I want my kids and my grandkids and great-grandkids to be proud of me. This is why every decision I make is weighed in terms of currency and legacy. Will this business deal make me money? Yes. Good. Will I be proud of how I made that money? Yes. Okay, then. Let’s do this. If I answer, no, I don’t go there, legacy always wins.”

On that note, I ask you, “What is your legacy? What is it that you want to leave here?” I want you to think about that. What do you want to be known for when your time on this earth is done? Why is NOW the time to crush it and cash in on your passion? This book by Gary Vaynerchuk is one of the most amazing business books I have ever read. There is just so much in this book. I highly recommend you get this book. If you don’t want to purchase the book, but you want to listen to the audio, click here on Scribd to get your first 60 days free and listen to this book completely free.

Start with Crush It!

Gary Vaynerchuk’s Crush It!
and end with a marked up, post-it note mess of awesomeness

This book is one that I will read every single year for, probably, my entire lifetime. It is such a good book. I will admit that I read Crushing It! How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk before reading Crush It! Why NOW Is the Time to Cash In on Your Passion. Gary Vaynerchuk’s Crush It! is the first book. Crushing It came second. I got so much after reading Crushing It; I had to read backwards. If you haven’t read either of them, please start with Crush It by Gary Vaynerchuk.

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